Free music from Universal via SpiralFrog?

Seems like at least some music companies are thinking about new delivery methods. So happened with Universal Music which according to various news sites out there are going to offer in cooperation with free music downloads while showing you ads during the download process. The Guardian has a very detailed article about this new offer which will launch this year in the US and somewhen next year also in Europe.

The whole idea has one big catch, though: Yet another new format which according to the Guardian article won’t be compatible with Apple’s iPod or any other current MP3-compatible player. Conclusion? Great idea, typical bad implementation … at least if there is no alternative which will also play on those players with the big market share.